About me

I’m a videographer working across fashion, streetwear and sportswear, focused on creating visuals that feel considered, cinematic and grounded in real moments.

My approach is built around lighting, composition and rhythm. With a background in music, I pay close attention to pacing and how image and sound work together to shape a feeling, not just a message.

Over the past 9 years, I’ve worked across campaigns, social content and eCommerce, often leading projects from concept through to final delivery. That includes pre-production, filming and editing, with a consistent focus on maintaining a high standard across every stage.

More recently, I’ve been exploring AI tools within my workflow, using them to refine colour, masking and post-production processes while keeping the work intentional and human.

I’m interested in projects that sit at the intersection of culture, product and storytelling, where the goal is not just to show something, but to make people feel it.